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SXSW 2011 opening day

Friday, March 11, 2011

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Dave Winter, left, of Austin and Mike Fortress of Chicago watch the 3D Blu-Ray of 'TRON Legacy.'

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(Jay Janner AMERICAN-STATESMAN)

Dave Winter, left, of Austin and Mike Fortress of Chicago watch the 3D Blu-Ray of 'TRON Legacy.'

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(Jay Janner AMERICAN-STATESMAN)

SXSW Interactive opened Friday.

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(Jay Janner AMERICAN-STATESMAN)

Jonathan Samn, center, a game engineer with Game Salad, demonstrates his product to Clay Leben of Pflugerville.

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(Jay Janner AMERICAN-STATESMAN)

Jennifer Moss, a freelance designer from Mannheim, Germany, tweets about SXSW Interactive at the TRON Legacy Lounge.

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(Jay Janner AMERICAN-STATESMAN)

The Austin Convention center was buzzing with activity on the opening day of SXSW Interactive.

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(Jay Janner AMERICAN-STATESMAN)

People use their smart phones at SXSW Interactive.

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(Jay Janner AMERICAN-STATESMAN)

The Austin Convention center was buzzing with activity on the opening day of SXSW Interactive.

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(Jay Janner AMERICAN-STATESMAN)

People use their laptops at SXSW Interactive.

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(Jay Janner AMERICAN-STATESMAN)

Robin Arnott of Wraughk Audio Design fits Niel Bekker of New York City with headphones and a modified gas mask at SXSW Interactive. Bekker was trying out the electronic, audio-only game 'Deep Sea' that Arnott created.